Sweetest Day is celebrated each year on the third Saturday of October. Although often thought of by many as a second Valentine’s Day, Sweetest Day is actually a day meant to celebrate all the people who make your life special.  It’s an occasion to make someone happy, a chance to celebrate and give gifts to relatives, friends, and associates.  This year, Sweetest Day will be celebrated on Saturday, October 18th.  Trust Zeidler's to deliver your special message with flowers or gifts for the special people in your life!