October is Breast Cancer Awareness Month, and you can’t help but notice the pink ribbon showing up everywhere. The pink ribbon is a widely recognized symbol used to promote awareness and support for breast cancer research and prevention. Ribbons have long been used to represent a cause, from the yellow ribbon to remember our soldiers overseas, to the red ribbon for AIDS activism.

The pink ribbon can trace its origins back to the Race for the Cure, a New York City event for breast cancer survivors orchestrated by the Susan G. Komen Breast Cancer Foundation. Originally, the organization gave out pink visors to participants. However, only months after the red ribbon made its debut, the race coordinators switched to pink ribbons as a takeaway from the event. However, it didn’t catch on as the symbol it is today until Evelyn Lauder (of the Estee Lauder Cosmetics company) and Alexandra Penney of Self Magazine partnered in an effort to make the initiative national, and eventually, global.

Awareness Ribbon

Today, the month of October not only features pink ribbons, but a myriad of pink products and events aimed at raising funds and awareness. With early detection and proper care, the breast cancer survival rate is very high, so screenings and prevention are of the utmost importance. From t-shirts to jewelry to limited edition sneakers – the breast cancer campaign is one of the most entrenched and well known fund raising efforts in the nation.

If you have someone in your life battling the disease, the gift of flowers is a meaningful way to share your love, your respect and your hope. Roses, lilies, peonies, carnations, gerbera daisies – the list of beautiful pink flowers is long and varied, allowing you to create a beautiful pink bouquet that matches her personality and reflects her spirit.

Pink Passion

For beautiful floral arrangements, gifts and more, come into Zeidler’s Flowers of Evansville. We are privileged to help you honor your loved ones this October for Breast Cancer Awareness Month, and stand with you in hope for the cure.

Make sure to click Helping Hands at checkout to have Zeidler’s make a monetary donation to Susan G. Komen for the Cure.